I feel my music video conforms to the codes and conventions of real music video; is through the use of continuity in the location. It is vital that in a music video the audience is lead back to a reoccurring location. This helps build a relationship between the audience and band. By having the static shot of the girls singing on stage, edited in throughout, the music video conforms to this convention. Also continuity in location helps the audience develop an understanding of the narrative. The narrative is clear through the fasted paced of editing and order of shots the video seems to have a begging, middle and end (no shot was left on screen for to long). The narrative forms a relationship between the lyrics and performance. I feel in no way is it predictable, but instead connotes the genre.
In terms of developing or challenging the conventions there is only one aspect that could challenge the conventions, thus being in some of the shots there is no miming and therefore becomes more film like. I feel the codes and conventions are developed through the use of split screen. For example, by using this technique whilst editing I could successfully portray different connotations in each screen. This then anchors the narrative more clearly. The use of cinematography in my video allows there to be a number of different shots of the band this then engages the viewer and allows the video to not become tedious.
When compering my music video to one in the industry, I am automatically drawn to Boynces video ego; as this is a black and white video like mine. The use of black and white show sophistication and is a powerful analogy of a woman’s temperament, being perhaps due to the feminist movement, or due to other factors as well, women are often reacting to, and dealing with situations in a very masculine way. Considering the ideology of the band and how it is anchored through the video, this is done in the simplicity of the costumes. For example there is no given point in the video where we are half naked, we are fully dressed in casual yet sexy clothes with heels. This anchors the ideology, as we then do not appeal to a male audience. As a male may feel intimidated by the successful and dominate nature of the band.